Long-form content for SaaS teams that want to rank and convert — not just publish.
What I actually do
I write for B2B SaaS brands – the kind of content that sits at the intersection of what someone is searching for and what actually helps them decide. Not introductions to things your buyer already knows. Not filler dressed up as depth.
The work ranges from SEO blog posts to BOFU content: comparison pages, alternative roundups, use-case pieces, and content strategy for teams who need a plan before they need more writing.
The thing about SaaS content specifically
B2B SaaS buyers are skeptical and technically literate. They read a lot of content in your category. They know when something was written to rank versus written to actually help.
That distinction matters more now than it ever has — with AI overviews absorbing TOFU traffic and decision-stage content becoming the real battleground.
The pieces I write are built to work at the bottom of the funnel, where buying decisions happen, while contributing to topical authority that lifts everything else.
Services
SEO blog posts built around SERP gaps and search intent
BOFU content: comparisons, alternatives, high-intent landing pages
Content strategy: topic clusters, funnel mapping, editorial planning
Content refresh: recovering traffic from pieces that have dropped
AI search optimization: structured to appear in ChatGPT, Perplexity, AI overviews
Why it works
- 95K clicks and 5M+ impressions from content built around what people were already trying to figure out — not aggressive tactics, just alignment.
- Pages appearing inside AI responses for queries that demand a clear, credible answer.
- Featured snippet for a high-intent query. Multiple keywords ranking across categories, consistently driving traffic.
- Content that lives inside larger platforms and contributes to visibility on competitive terms.
Working together
I keep the process simple. You tell me what you’re working on — your ICP, where you’re trying to rank, what isn’t working.
I audit what exists, identify the gaps, and either write to a brief we agree on or build the strategy that makes the brief make sense.
No retainer required to start. Most engagements begin with a single project.