Hi!
I’m Akshay — SaaS Content Writer
I work with B2B SaaS teams that want their content to do something real – rank, bring the right people in, and help them make a decision.
How I think about content
It started with a simple question. Does any of this actually matter to someone?
For a while, it seemed like it did. Then a couple of Google updates took most of it away.
That made something clear. A lot of content performs without being good. It just hasn’t been tested yet.
Since then, I’ve approached content differently. That said, less about producing more, more about understanding what deserves to exist in the first place.
That’s most of what I do now.
→ More About me here
What I do
Most teams don’t need more content. They need fewer, better decisions around it. Especially when you’re trying to grow through organic search and every piece competes with what’s already ranking.
| Area | What it actually involves |
| SEO Blog Writing | Long-form SaaS content built on search intent, SERP gaps, and funnel stage. |
| Content Strategy | Topic clusters and BOFU planning mapped to what your buyer is deciding, so content compounds over time. |
| AI Search Optimization | Structured to surface in ChatGPT, Perplexity, and AI overviews. |
Process – How I work
Briefs often start with what someone wants to say. I start with what already exists.
1. Research before anything
I look at competing pages: authority, word count, intent, and whether there’s actually a gap worth writing into. If there isn’t, you’ll know before spending money discovering it.
2. Intent mapping
Someone exploring a problem reads differently from someone comparing tools before a demo. That distinction shapes everything. Most content skips this question entirely.
3. Draft built for two audiences
Content that genuinely answers the decision someone is making earns attention from both. That’s what gets picked up by AI overviews. That’s what holds rankings when updates happen.
4. Deliver and iterate
Once it’s live, organic traffic data and ranking shifts tell you what to adjust. Some pieces improve with a structural refresh. Some need rethinking from the intent level up.
What this looks like in practice
95K clicks and 5M+ impressions from content built around overlooked queries.
No aggressive link building. Just alignment with what people were already trying to figure out.
Pages appearing in AI responses where the query demands a clear, trustworthy answer.
Article ranking within a broader domain, contributing to visibility on competitive study-abroad queries.
(And there are many other keywords like this ranking #1)
Contributions Include
If you’re trying to figure out why your content isn’t doing what you expected, or whether it even should be, we can talk.
No pressure to work together. Sometimes clarity alone is enough.