Hi, I’m Akshay.

I work on content – mostly at the intersection of search, behavior, and decision-making.

I didn’t start with a strategy. Just a blog on Blogger.com, consistent writing, and a simple question: does any of this actually matter to someone?

It did. And that was enough to keep going.

Eventually I went deeper into SEO. Bought tens of domains along the way and started doing things “right.”

For a while, it worked.

Then in August 2022, Google’s helpful content update quietly dismantled most of it. The October spam update finished the rest.

It exposed something simple: a lot of content performs without being good. It just hasn’t been tested yet.

So I rebuilt from that assumption.

It took time, but the traffic came back and eventually crossed what it was before. A lot of that came from deleting more than I added.

Not because of better tactics, but better thinking.

These days, that’s mostly what I focus on.

Understanding how people search, what they’re actually trying to decide, and where content fits into that process – beyond keywords and checklists.

Beyond this, I spend a lot of time thinking about psychology and philosophy. Not as subjects, but as the layer underneath everything. How people are wired. Why do we make the decisions we make?

When I’m not doing this, you’ll probably find me playing titles like GTA V, Hogwarts Legacy, or reading Naval Ravikant.

Someday, I want a quieter life. A farm, a few animals, and work that doesn’t feel like work. Until then, I’m here – figuring things out, building, and working with people who think long-term.

If any of this feels familiar, you can reach out. Not necessarily to work together. Even just to talk through something.

– Akshay